Your Landing Page Is Only Part Of The Sales Pitch

A few months ago I blogged about making emails from apps more personal to nurture a better relationship with customers.

I signed up to Verify to have a go at some rough A/B testing on a design. I hadn’t realised the free plan only let you see the first 5 responses before you had to pay, so I didn’t spend much time with it.

I received this email from the app the following day.

Here’s How I Reacted

Firstly, I was a little confused.

Who is Louis Corso? He’s addressed me by first name and says he’s following up from yesterday. Have I forgotten a call I’ve made? Oh, that’s nice, he asked how I am.

Ahhhhh, it was from the A/B test I did. Yeah, I’ve viewed my responses thanks.

A Real Person?

I’m sure the email was automatically generated, but it had me going while I scanned through. I was convinced it was real. The language was very informal and it sounded like a real person.

The first thing to notice is that there’s no branding. If there was I’d have known they were trying to SELL, SELL, SELL. It’s just a regular plain text email like I’d receive from a friend.

The fact I actually read the whole thing is so important. This one actually took me through it all, which could have converted me to a paying customer.

Your landing page is only part of the sales pitch. Every step needs to be optimised to convert as many people as possible. Don’t underestimate the impact that direct email can have.